Strategic Analysis of Apple Essay Example | Topics and Well Written Essays - 2000 words

Strategic Analysis of Apple - Essay ExampleThe party is also the twinkling largest publicly traded company in terms of market capitalization. As of 2012, the company had 394 retail stores spread throughout the world (Apple Store, 2012). The total revenue of the company for the fiscal year 2011-12 is $156.508 billion and the net income was $ 41.733 billion. The current employee strength of the company is around 72,800 people and has mien in many parts of the world (Golson, 2012). Some of the competitors of the company are Samsung, Nokia, LG, and Motorola among the others (NASDAQ, 2012 Gallo, 2012). This report will analyse the issues Apple is currently facing and also how the company is dealing with it. It will be divided into 5 sections the basic and second section will cover the external and internal synopsis of the company. The third and fourth section will shed light on the challenges confront by the company and how they are dealing with it. Finally, the last section will con clude the project. Part I External analysis The external analysis of a company is about analysing the external business environment of a company (Monczka, 2000). In order analyse the same, the report will use PEST analysis and Porters five forces analysis. PEST AnalysisPolitical factors - The technology businesses remain spunkyly frontent upon the political scenario of a country. Moreover, it also needs to depend on the rules and regulations of the operating country. However, the government of USA has always encouraged products which are innovative and trendy. Moreover, the political scenario of the country is highly stable which provides an opportunity for the company to provided develop its R&D infrastructure and come up with innovative products. Economical factors - USA is considered as one of the richest nations of the world. The total GDP of the country is 15.09 one thousand thousand and the per capita income is $ 49,800 (CIA, 2013). The figures clearly reflect that the cou ntry is economically stable. Moreover, the disposable income of the US state is also high. Hence, it provides a great opportunity for Apple to get success with its high range products. Hence the economic condition of USA is extremely favourable for Apple. Social factors - The total population of USA is 316,668,567 and the total urban population is 82%. Another positive aspect is that the rate of urbanization is 1.2 % (CIA, 2013). Hence, Apple with its high end products holds great chances of success in the US market. In addition, US population is also considered as tech-savvy which again acts as a positive factor for the company. Technological factors - The market for mobile phones, laptop and tablets are growing at a rapid pace in USA which acts a favourable factor for Apple. In addition, information and communication infrastructure of USA is very strong which fosters inquiry and development function of Apple. Industry Analysis (Porters Five Forces) Force Intensity Description Bu yers Power High Due to the presence of a large number of established players in the market, users have the widest range of options. This increases the bargaining power of buyers. Suppliers Power Moderate The suppliers of Apple implicate Intel, IBM, Motorola, Sony and Disney among others (Satariano, Burrows and